We help you grow your business by innovating your pricing  strategy and monetization plan.

Hello. We're a pricing and monetization consultancy and the creators of The Pricing Canvas ™.  We help teams to price new products and services, innovate their revenue models, and optimize their monetization strategy. What sets us apart is that we go beyond monetization and inform all aspects of your go-to-market. We offer Rapid Pricing Assessments (R), Pricing Canvas ™ workshops, coaching and consulting services, and we are known for our methods that create transformative growth through innovations in pricing strategy.

Pricing Innovations Solutions

introducing the Pricing Canvas ™


Here' at Pricing Innovations, we’ve set out to reimagine the way we innovate, develop and monetize products that meet their revenue and profit goals. That’s why we created The Pricing Canvas ™.



The Pricing Canvas ™ consists of ten sections each representing a structural component of your business, product, and market. You can focus on any of these sections individually, and drive your specific growth strategy through adoption, monetization, profitability and competitive market share. 

The Pricing Canvas ™ is equiped with more than 30 guiding statements built on the principles of value pricing. These statements were designed to help you uncover the right pricing strategy, process, and structure for your space.



Download Pricing Canvas (TM) Guide

Learn more about our methods

We'd be happy to tell you; better yet show you!


Value Pricing Strategy


 Which solution is for you?

PI’s insight and work became a vital part of the go-to-market strategy for Token of Trust®'s B2B offering and we couldn’t be more pleased with the outcome. Pricing Innovations helped us hone our value model to ensure that we gathered the right insights from our pilots and properly set the stage for developing a long-term pricing strategy.

- Austin O'Brion
C0-founder Token of Trust

Looking for pricing tools and resources?

Pricing Innovations' Pricing Resource Center has got you covered. Whether you're pricing new products, services, solutions or innovating your pricing plan, we have all the pricing resources you need.

 Pricing e-books, reference guides, blueprints and much more...


 Download Pricing Resources


Ask us anything

About pricing, product, or growth.