Pricing Innovations

Hello. We're a pricing and monetization consultancy and the creators of The Pricing Canvas ™. We help teams to price new products and services, innovate their revenue models, and optimize their monetization strategy. What sets us apart is that we go beyond monetization and inform all aspects of your go-to-market. We offer Rapid Pricing Assessments ^(R), Pricing Canvas ™ workshops, coaching and consulting services, and we are known for our methods that create transformative growth through innovations in pricing strategy.

introducing the Pricing Canvas ™

Here' at Pricing Innovations, we’ve set out to reimagine the way we innovate, develop and monetize products that meet their revenue and profit goals. That’s why we created The Pricing Canvas ™.

The Pricing Canvas ™ consists of ten sections each representing a structural component of your business, product, and market. You can focus on any of these sections individually, and drive your specific growth strategy through adoption, monetization, profitability and competitive market share.

The Pricing Canvas ™ is equiped with more than 30 guiding statements built on the principles of value pricing. These statements were designed to help you uncover the right pricing strategy, process, and structure for your space.