Download our Pricing Canvas ™ Guide and learn more about the qualitative and quantitative methods of pricing and monetization.
Here at Pricing Innovations, we’ve set out to reimagine the way we innovate, develop and monetize products that meet their revenue and profit goals.
That’s why we created the Pricing Canvas ™.
The Pricing Canvas ™ consists of ten sections each representing a structural component of your business, product, and market. Each section will help you to design your pricing and monetization plans using the principles of value-based pricing. The questions on the Pricing Canvas ™ will provide you with a pricing process based on the outcomes, benefits, and economic impact of your offering.
Pricing is one of the most powerful levers to transform a good product into a good business. A key set of metrics such as profitability, average revenue per buyer, buyer acquisition, customer lifetime value and retention are all driven by your pricing. The key is to identify the right drivers specific to your space. The Pricing Canvas ™ is the ideal tool for that because you can focus on any of the ten sections individually, and find ways to fuel your specific drivers for adoption, monetization, and growth.
Getting pricing right means identifying the pricing structure, pricing model, and pricing window, that drives acquisition, monetization, and profit growth - all at once. That is what it takes to make it in the market. The Pricing Canvas ™ not only helps you develop the products that people will actually buy but also align your revenue model with the true dynamics of your buyers, users, and market.