Drivers of value
The core principles of pricing can definitely help quantify the benefits of performance, productivity gains, cost or revenue drivers, and th
How to influence willingness to pay
Differentiation is the “result of efforts to make a product or brand stand out as a provider of unique value to customers in comparison with
Lessons on Implementing a Price Increase
1. Never Increase the Price for the Exact Same Offering
2. Hold on to Your High-end Customers
3. Charge Premium for Your Differentiation
4.
Monetization-First Product Development
Once you determine why and how much value people put over your solution, only then you can determine the price point at which you must deliv
How to Quantify the Benefits of a Solution
The economic value of a benefit or combinations of benefits act as the building blocks in a solution stack. Once estimated, you can add the
Pricing Digital Products and Data - Part 8
You can never really catch up in digital
Remember how long it took most organizations to become a digital enterprise? It took more than two