Drivers of value
The core principles of pricing can definitely help quantify the benefits of performance, productivity gains, cost or revenue drivers, and th
Pricing Digital Products and Data - Part 8
You can never really catch up in digital
Remember how long it took most organizations to become a digital enterprise? It took more than two
Pricing Digital Products and Data - Part 7
Today, we go back to our original question? How will you create new digital services, experiences, and transformations that customers are wi
Pricing Digital Products and Data - Part 6
Unless you begin the innovation process with monetization in mind, you simply cannot know to which value stack – and therefore price point –
Pricing Digital Products and Data - Part 5
Ask yourself this question: what’s the one value metric that would allow your revenues to grow if you acquire no new customers? A monetizati
Pricing Digital Products and Data - Part 4
From a product management point of view, there are few different value stacks out there for which you can develop your product. But only whe