How to find the best pricing metric for your offering
Price metrics are powerful because product owners can pick from many metrics available for a specific type of offering. They can even struct
Get your pricing right in 10 steps
Here' at Pricing Innovations, we’ve set out to reimagine the way we innovate, develop and monetize products that meet their revenue and
How to do pricing research
Reference value is about uncovering how much value buyers trade-off in exchange for your offering. Questions to derive the reference value c
How IoT will disrupt your pricing
IoT enabled technologies help firms align their product and service offerings by how their customers benefit from them. Different from the p
Pricing Digital Products and Data - Part 8
You can never really catch up in digital Remember how long it took most organizations to become a digital enterprise? It took more than two
Pricing Digital Products and Data - Part 7
Today, we go back to our original question? How will you create new digital services, experiences, and transformations that customers are wi
Pricing Questions That Get You Nowhere
If you believe what people say about a choice they will make in the future, you'll end up building the wrong solution.
Can New Monetization Models Help Healthcare Pricing?
Global budgeting is a new monetization model which aims to replace the “fee for service” model that hospitals charge for each visit, procedu
What Tech Marketers Can Learn from Steep Microsoft Surface Prices?
Perhaps, the biggest lesson of all, for tech marketers out there, is that the common fear of taking your products to market with a high or t
Why Is Pricing So Difficult?
The power of pricing comes from the differentiated product attributes that are of value over the current customer experience - a concept of
Price to Sell or Build to Sell?
Most start-ups over-engineer their solutions and make their own product vision “complete.” But savvy product management requires omitting th