What customers think about your prices
Arriving at the ideal price of a product or service requires a complex, multi-layered process that, to be effective, needs to maximize a com
How to price? Start by getting to know your space
When it comes to pricing, there are five key areas on which your product, marketing, and sales teams must align. These five areas are:
- In
How to do pricing research
Reference value is about uncovering how much value buyers trade-off in exchange for your offering. Questions to derive the reference value c
Great, You Have a Product! But Do You Have a Business?
Pricing is about how the exchange of value takes place between your company and your buyers. Therefore, it touches on all 3 aspects of value
Pricing Questions That Get You Nowhere
If you believe what people say about a choice they will make in the future, you'll end up building the wrong solution.
