Get your pricing right in 10 steps
Here' at Pricing Innovations, we’ve set out to reimagine the way we innovate, develop and monetize products that meet their revenue and
How IoT will disrupt your pricing
IoT enabled technologies help firms align their product and service offerings by how their customers benefit from them. Different from the p
Innovations in Fitness Pricing
A key difference in dynamic pricing in the fitness industry from hotels and airlines is not only the much shorter booking window but also th
Pricing Digital Products and Data - Part 8
You can never really catch up in digital
Remember how long it took most organizations to become a digital enterprise? It took more than two
Pricing Digital Products and Data - Part 7
Today, we go back to our original question? How will you create new digital services, experiences, and transformations that customers are wi
Pricing Digital Products and Data - Part 6
Unless you begin the innovation process with monetization in mind, you simply cannot know to which value stack – and therefore price point –
Pricing Digital Products and Data - Part 5
Ask yourself this question: what’s the one value metric that would allow your revenues to grow if you acquire no new customers? A monetizati
Pricing Digital Products and Data - Part 4
From a product management point of view, there are few different value stacks out there for which you can develop your product. But only whe
3 Levers of Early Stage Survival
Translating the benefit-value continuum into the product features and functionality is easier said than done. Most start-ups over-engineer s
Great, You Have a Product! But Do You Have a Business?
Pricing is about how the exchange of value takes place between your company and your buyers. Therefore, it touches on all 3 aspects of value
Pricing Questions That Get You Nowhere
If you believe what people say about a choice they will make in the future, you'll end up building the wrong solution.
Can New Monetization Models Help Healthcare Pricing?
Global budgeting is a new monetization model which aims to replace the “fee for service” model that hospitals charge for each visit, procedu
4 Key Considerations for Go-to-Market Pricing
Make sure to structure your pricing plan to maximize your retention once you begin applying full price.
Determine how you will align the val
What Tech Marketers Can Learn from Steep Microsoft Surface Prices?
Perhaps, the biggest lesson of all, for tech marketers out there, is that the common fear of taking your products to market with a high or t
Why Is Pricing So Difficult?
The power of pricing comes from the differentiated product attributes that are of value over the current customer experience - a concept of
