Differentiation is the “result of efforts to make a product or brand stand out as a provider of unique value to customers in comparison with its competitors .” If buyers judge the fair value of an offer in relative terms, then differentiating between offers becomes highly essential for influencing buyers’ perception of value.

Please reload

Recent Posts
Please reload

© 2020 by Pricing Innovations LLC. All Rights Reserved 

+1 (612) 351 - 2503

  • Black Facebook Icon
  • Black Twitter Icon