IoT enabled technologies help firms align their product and service offerings by how their customers benefit from them. Different from the pay-as-you-go model, contextual pricing structures can result in better outcomes for adoption and profitability as they are tightly coupled with the customers’ outcomes and experiences. By using sensor and device data, firms can more accurately identify trends and patterns and offer context specific products and se...

If you believe what people say about a choice they will make in the future, you'll end up building the wrong solution.

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