Most companies treat pricing as a static piece of the puzzle ; once they determine their pricing and discounting structures, they assume they are set to cruise. In fact, nothing about your buyers, their needs, and your markets are static, why should your pricing be? It’s critical to treat pricing as dynamic as your markets' and users’ changing needs and align your pricing with their benefits accordingly. Here are a few good signals that could wa...

1. Never Increase the Price for the Exact Same Offering 2. Hold on to Your High-end Customers 3. Charge Premium for Your Differentiation 4. Align Your Offer & Cost Structures with Your Customer Behavior

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