Subscription businesses are in a better position to offer price discrimination to capture the differing needs and use cases of different customers, through multi-tiered pricing structures. A multi-tiered pricing structure allows businesses to configure their offering and align each tier with how different customers need, acquire and benefit from the offering differently. Therefore, not only the buyers can easily self-identify themselves and their need...

If your net churn is above 2% per month, it means that you are losing more than 20% of your revenue annually – which consequently means that it’s time for a reality check. Customer churn may occur due to many different reasons, here we look at a few of those.

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