Rapid price testing
Our Rapid Price Testing is the fastest way to test your pricing options and validate your pricing plan. Among others, Rapid Price Testing can be used for:
Identifying the optimal packaging and pricing for product-market fit
Calculating willingness to pay for differentiated or competitive features and offerings
Measuring the amount of price increase that your customer base can absorb
Evaluating your new product and service development options by assessing their monetization opportunity
Vetting portfolio options for private equity and venture capital investments
Determining where your next monetization opportunity might come from and answering many other questions.
Data and business analysis
We will first send over a data request detailing the key knowledge and relevant business data. This qualitative and quantitative analysis will be key to aligning our guiding principles and baseline assumptions as we identify the opportunities to innovate your pricing structure, model, and window.
Competitive and comparative analysis and mapping
Next, we will design primary and secondary research to determine your competitive and comparative pricing position. We will identify the drivers of value and willingness to pay for all your relevant segments, and design alternative pricing plans for internal and external testing.
Rapid Price Testing
We will deploy quantitative field tests for validating your pricing plan and pricing window. In our wheelhouse are 20+ price testing methods from monadic price testing to conjoint analysis and all the way to full market simulations. We will combine the results of our qualitative and qualitative learning, and devise your optimal pricing plan.
[New] Packaging and pricing page design
Finally, we help you to put together a roadmap for implementing your pricing plan including new packaging and pricing page design. We also document and report other opportunities identified for future consideration.