Download the Pricing Canvas™ Guide

Pricing Canvas ™ is a growth tool which helps to align your key business structures.

The Pricing Canvas ™ consists of ten sections each representing a structural component of your business, product, and market. Each section will help you to design your pricing and monetization plans using the principles of strategic, competitive, and value-based pricing. The guiding statements will navigate you in validating the outcomes, benefits, and economic impact of your offering, and aligning them with the commensurate pricing levels.