The Pricing Canvas™ Workshop
We offer The Pricing Canvas™ workshop with two options: half or full day workshop. Since pricing is a multi-disciplinary endeavor, we ask that you work as a team and include colleagues from product, marketing, sales, operations, and finance teams, and set aside at least a half day prior to the workshop to go over the discovery questions and to pull the data available. Leave the rest to us!
We will first send over a data request detailing the key, relevant knowledge and secondary data that are specific to your space. This qualitative and quantitative data set will be key to aligning our guiding principles and baseline assumptions as we do the work on the canvas.
Pricing Canvas™ Design
Your pricing is as good as the questions you ask for each of the sections of your specific Pricing Canvas™. The Pricing Innovations team will customize and populate the Pricing Canvas™ with questions and guiding statements that are specific to your space
First Half-Day Pricing Canvas™ Workshop
To kick off the workshop, we'll first begin with identifying and ranking your growth goals to ensure that your pricing strategy can deliver them. We then decide on which specific sections we'll focus our work and then draft your Pricing Canvas™ in smaller teams. We end the first half-day with a list of further data and inputs and/or a testing and validation plan for your team to work on.
Second Half-Day Pricing Canvas™ Workshop
Finally, we will regroup again in 2-4 weeks or when the data and results of the learning plan are in. We will finalize your Pricing Canvas™ and have a facilitated and structured group discussion to draft a pricing strategy and implementation plan.