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How to Align Product, Marketing, Finance and Sales Using Value-Based Pricing 

One of the biggest challenges for businesses today is not only creating the products and services that people want but also capturing the maximum amount out of the value they have created. Capturing value, first on foremost, depends on taking your brilliant idea to market using the right business model with the right monetization technique, and offering it to the right people, at the right price point. 


Pricing plays a key role in four of the strategic activities around which a firm organizes itself: product, marketing, sales, and finance. While most companies struggle with the complexities of pricing, they seldom realize that they can indeed create their marching orders using the guidelines provided by their pricing models, structures, and even their price points. Here we discuss how to apply a closed-loop thinking to organizational alignment, and why pricing is core to that effort.