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Pricing Canvas™ and #10growthlevers

Most businesses drive growth in one of four ways:


  1. Acquiring net new customers

  2. Monetizing their client base better or differently

  3. Improving profits and margins

  4. Gaining competitive market share

A complete pricing strategy has 10 levers that can be deployed independently or together to deliver the outcomes that drive different types of growth. Once you determine where growth will come from, you can then design the pricing strategy to deliver that growth.


How to use the Pricing Canvas™?

Pricing Canvas.png

You can use the Pricing Canvas™ to identify the levers that best deliver your key growth strategy. You can focus on each of the sections to apply an individual growth lever or complete the entire canvas to optimize your monetization strategy across all your revenue streams and for your entire market play.

Download the Pricing Canvas™ to get started on your pricing innovation. Feel free to reach out if you would like us to facilitate a cross-functional Pricing Canvas Workshop™ for you. We will work with your product, marketing, sales, finance, sales ops, and biz ops teams, and get you ready to test your new pricing design in just 4-6 weeks.

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