Structural drivers of value

  1. Product structure: How value is created and perceived

  2. Offer structure: How value is offered and accessed

  3. Pricing structure: How value is monetized and realized

  4. Cost structure: How value provides competitiveness and profitability

Value based pricing

Each of these structural elements drive a different aspect of your growth goals and it's important to align your product and portfolio strategies with your primary growth goals First decide which of acquisition, monetization, profitability and market share is your primary driver of growth and then optimize those specific components of your offering that drive the specific growth goals.


Pricing strategy