Good pricing questions for thought

We often talk about pricing with a question frame of mind - meaning that you'll never get your pricing right if you're not asking the right questions in the right way. Following on our footsteps from last week, we thought we'd entertain some good questions that you could be asking to exercise your "monetization-first" product development muscles. So here are a few:


What's your growth goal and in what ways does your new offering help you achieve it?

What should you develop next & for whom? Why?

In what ways is your new offering filling your target customers' value gaps?

Which offer structure is best aligned with your revenue & profit goals?


What’s the right pricing structure that drives both adoption & profits?


Which pricing & monetization metrics should you track?


How will you trigger customer acquisition, monetization, & mobilization?


What’s your most competitive & profitable cost structure?