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Join date: Mar 21, 2019
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Mar 30, 2021 ∙ 4 min
Cognitive biases in pricing
Even the most experienced researchers give in to cognitive biases every now and then; after all, we’re all people processing our...
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Mar 9, 2021 ∙ 5 min
How to do pricing research
Tl;dr: When asked point-blank, people can’t easily translate the value of their experiences and outcomes into pricing. Therefore, pricing...
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Feb 1, 2021 ∙ 2 min
What is value-based product management?
Tl;dr: Develop the offerings that people will buy, for a price commensurate with the benefit delivered, at a cost structure more...
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Esra @pricinginnovations
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