SaaS Pricing Canvas™

In SaaS nothing happens without a trigger. Your pricing structure can act as a trigger to help drive the monetizable user behaviors. Your pricing structure drives acquisition by aligning the  benefits received by the different types of buyers. Likewise, it drives monetization by informing your offer structure to match your customers' willingness-pay. Finally, your pricing structure can help introduce various mobilization strategies to not only convert free plans to paying plans but also to graduate lower paying tiers to higher paying tiers by introducing the right caps, fences, and triggers. 

In SaaS, you must forget about what your pricing is. Instead, focus on how your pricing drives growth and scale. Start a conversation today nd discover how pricing can inform your product, offer and cost structures to develop the products that you can monetize.

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