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The Value Map
A value map is a map of what your buyers and users value and therefore what drives their willingness to pay. Designed similarly to an experience map, a value map differs from an experience map in the following ways:
The guiding insights focus on the value gaps in buyers' current jobs-to-be-done (JTBD)
Buyers' value stacks inform the right segmentation approach
Willingness-to-pay by each segment is quantified and validated
Value drivers are translated into monetizable features, attributes, and product requirements documents.
Value mapping your space is the first step to identifying new and differentiated opportunities and monetizing them. We can help.
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