The Value Map
A value map is a map of what your buyers and users value and therefore what drives their willingness to pay. Designed similarly to an experience map, a value map differs from an experience map in the following ways:
The guiding insights focus on the value gaps in buyers' current jobs-to-be-done (JTBD)
Buyers' value stacks inform the right segmentation approach
Willingness-to-pay by each segment is quantified and validated
Value drivers are translated into monetizable features, attributes, and product requirements documents.