Cognitive biases in pricing
Even the most experienced researchers give in to cognitive biases every now and then; after all, we’re all people processing our...
How to do pricing research
Tl;dr: When asked point-blank, people can’t easily translate the value of their experiences and outcomes into pricing. Therefore, pricing...
What is the difference between pricing and monetization?
tl;dr: How do monetization, pricing, and mobilization work together? By designing your offer structure and pricing plans with the right...
What is value-based product management?
Tl;dr: Develop the offerings that people will buy, for a price commensurate with the benefit delivered, at a cost structure more...
