Monetization-First Product Development
Once you determine why and how much value people put over your solution, only then you can determine the price point at which you must deliv
Pricing Digital Products and Data - Part 8
You can never really catch up in digital
Remember how long it took most organizations to become a digital enterprise? It took more than two
Pricing Digital Products and Data - Part 7
Today, we go back to our original question? How will you create new digital services, experiences, and transformations that customers are wi
3 Levers of Early Stage Survival
Translating the benefit-value continuum into the product features and functionality is easier said than done. Most start-ups over-engineer s
Why Is Pricing So Difficult?
The power of pricing comes from the differentiated product attributes that are of value over the current customer experience - a concept of
Price to Sell or Build to Sell?
Most start-ups over-engineer their solutions and make their own product vision “complete.” But savvy product management requires omitting th
