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SaaS Pricing
In SaaS, you must forget about what your pricing is. Instead, focus on how your pricing drives the right adoption behaviors and scale. Your pricing structure can act as a trigger to help drive the monetizable user behaviors. The right pricing plan can help you to drive customer acquisition by aligning the product benefits with segmented adoption goals.
In SaaS, sub-optimal prices mean revenue lost forever. An optimized pricing structure matches each segment's willingness-pay. Pricing can not only help convert customers from free plans to paying plans but also mobilize them to higher-price tiers by establishing the right caps, fences, and triggers.
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