How to influence willingness to pay
Differentiation is the “result of efforts to make a product or brand stand out as a provider of unique value to customers in comparison with
Lessons on Implementing a Price Increase
1. Never Increase the Price for the Exact Same Offering
2. Hold on to Your High-end Customers
3. Charge Premium for Your Differentiation
4.
Innovations in Fitness Pricing
A key difference in dynamic pricing in the fitness industry from hotels and airlines is not only the much shorter booking window but also th